Attendance at the Club's SuperSprint events has been down all year, while the cost of events has risen. We have heard from other clubs that run track days that attendance at their events has also been lower than previous. This has an impact on the ability of the Club to fund SuperSprints going forward.
Yesterday's event at Eastern Creek cost the Club $22,800 including track hire of around $18,000. Attendance by 48 drivers equated to income of only $12,270 meaning a potential loss of over $10,000 on this event. The ARDC (managers of the Eastern Creek venue) graciously provided a rebate on the track hire cost of around $5,400 to lessen the loss. Note: if we were able to have a full field of 60 drivers, we would need to charge $380 per entry to cover the costs.
The recent Member survey attempted to find out why attendance has been lower than usual, and to gage preferences for the number of events and event formats. These results will inform the planning for the SuperSprint calendar for next year and likely result in fewer BMW Club only events, with participation in multi-club events to supplement event numbers. Hopefully these changes will continue to provide valuable benefits to Members while eliminating financial losses on events next year.